AdMob Review 2020 – Earnings, AdMob vs AdSense, CPM Ads Rates …

AdMob Review 2020 – Earnings, AdMob vs AdSense, CPM Ads Rates …

This AdMob review 2020, reviews key functional features and services that will answer some common AdMob FAQs about the sign up process, Ads, payment and payout procedure, advertiser and publishers options…. At the end of this AdMob review, you should be able to make up your mind whether to start, continue or quit publishing or advertising with AdMob. This AdMob review is independent and this website is not owned by AdMob neither is this review an outright endorsement of AdMob services but rather an analytical look into AdMob as an advertising service.

AdMob Review for Advertisers

AdMob is considered reliable and convenient to advertisers. They are cheaper and serve only targeted Ads. Your Ads will only appear on sites with related content for the keywords and phrases you bid for. Another notable thing is that you are allowed to bid for advertising spaces on specific sites you want that display AdMob Ads. The following are some AdMob features for advertisers:

  • Customized Ads (you can design your own ads).
  • Many Ad formats and types to select including for mobile phones.
  • Search and Geo-targeted Ads.
  • Bid for specific sites you want your Ads to appear on.
  • Get a throwback for invalid clicks and impressions.

Signing up as an advertiser on AdMob is free. Advertising will cost you as low as $10 plus other offers available when you .

AdMob vs AdWords

For advertisers comparing AdMob vs Google Adwords, you will notice different in terms of value for money. This is mainly because traffic from Google is usually high quality and conversions are higher since the audience is usually targeted with relevant ads by smart googlebots. Google’s AdSense program also accepts only websites that meet their very high standard requirements compared to alternatives like AdMob.

AdMob Review for Publishers

For web publishers (bloggers, website owners, …) Using AdMob Ads is one of the great ways to monetize your website or blog. Each time a visitor to your website clicks on the AdMob Ads, you earn some money from the clicks and also from the conversions.

There are many ad formats and types you can select from.

Many publishers that use AdMob are either banned or were not approved by other top publisher Ad Networks like AdSense. Also if you are currently using AdSense, you can also use AdMob to increase your revenue from advertising. This is allowed by both Google AdSense and AdMob so long as you differentiate the two Ads appearances.

AdMob Publisher Requirements

  • Traffic Minimum: None.
  • Publisher Language Requirement: Primarily English, though ads can be used on pages in other languages with prior written consent from AdMob.
  • Prohibited Publisher Content: AdMob reserves the right to refuse service to any website. Though most legal websites are excepted, those with excessive profanity, illicit drugs, pornography, gambling, and hacking/cracking are not. Furthermore, use is restricted for sites that sell alcohol, counterfeit/stolen items, prescription drugs, tobacco, body parts/fluids, hazardous substances, weaponry, explosives, ammunition, and fireworks. Websites that contain offensive propaganda or promote hate, violence, and racial intolerance are also banned. Finally, websites that contain manipulative content or construction to improve search engine rankings are also not allowed.

AdMob Approval Process

Their approval process is automatic. You will be able to start promoting their ads as soon as you sign up. As long as you don’t violate any of their publisher terms listed below, you should have no problem entering and staying within the network. Website verification is required in order to prove ownership, as well as phone verification.

AdMob vs AdSense

When it comes to advertising for publishers when we compare AdMob vs AdSense, there is clearly a huge gap between them.

Can you use AdMob Ads and Google AdSense Ads together? The answer is yes. You can show both AdMob and AdSense ads on the same page. As AdSense states, if you choose to do so, then you should ensure that the two Ads are clearly distinct. How you do it depends on your ingenuity.

In terms of earnings and revenue share there is no doubt that AdSense is far much superior to AdMob. The AdMob CPM rates,… are lower than the AdSense rates.

AdMob Earnings, Payout & Payment Methods

AdMob earnings payout threshold (amount to earn before withdrawing your AdMob earnings) is $20 for payments by PayPal and bank wire.

Signing up for AdMob is easy. AdMob sign up is free and takes less than 3 minutes. AdMob reviews your website after signing up. When you get accepted into their program, you’ll need to paste the Ads HTML codes to your site for the Ads to show. There is more that you’ll learn about AdMob when you are a publisher. .

How Much Does AdMob Pay Per Click?

This question is often asked by publishers opting to use AdMob. Well, since AdMob serves only search targeted Ads then the amount you get per click depends on the advertisers offers. The more your website attracts more valuable advertisers that compete for an Ad space the more you will earn. Earnings can start from as low as 0.05 per click or cpm Ads rates of $1 also depending on conversions.

What Constitutes a Conversion?

A completed conversion will depend on the type of ad that it originates from. In most cases, a conversion will involve the user completing a form, joining or signing up for a website, subscription, trial or service, or purchasing a product through the ad.

You will receive revenue for both the click and the conversion when the user completes both actions. If they do not complete the full requirements that the advertiser sets, you will still receive the revenue for the click but not for the partial conversion. Higher click through rates (CTR) lead to more conversions that lead to higher CPM rates which lead to more earnings. That’s basically how you earn per click or per 1000 impressions.

AdMob Pros

Here are some of the pros of AdMob web hosting service:

  • Weekly payments that are paid on time.
  • Easy to Use: AdMob was created with the beginner in mind. The entire service, from start to finish, is intuitive. There is no learning curve. You’ll make the most of the service the first time you use it.
  • Intuitive Interface: The entire design of AdMob is pleasing. It’s easy to navigate and find the tools/information you’re looking for. The control panel is especially intuitive, allowing you to create great ads in no time at all.
  • Customized Color Scheme and Ad Placement: Most displaying advertising networks don’t give many options when it comes to placing ads. Not so with AdMob. The service allows you to customize each ads color scheme as well as its placement on your website.
  • Low Minimum Payment: AdMob makes making money easy. A minimum payment of $20 is backed up by regular processing.
  • Excellent Customer Support: Our favorite aspect of AdMob is their excellent customer support. We really can’t understand why more companies don’t follow suit. Have a question? It’s easy to contact a live representative by email or phone. And when you do reach them, they actually know what they’re talking about.

AdMob Cons

There aren’t many cons to using AdMob. Yet the display advertising network does have a few. These include its low earning potential and poor ad relevancy. We look at each of these cons in greater detail below:

  • Mediocre Earning Potential: The fact is that the earnings per click on AdMob are fairly low. You must have a lot of traffic or a very high click-through ratio to realize solid earnings. Unfortunately, this seems to be the case with almost every program that isn’t AdSense. So you just have to take it with a grain of salt.
  • Poor Ad Relevancy: We complained about it enough above that you probably get the point – AdMob boasts relatively mediocre ad relevancy. The ads they display on your website likely won’t match what your content is about. On top of this, they look sort of “cookie cutter” in nature and don’t do much to catch the eye.

Who is AdMob Best For?

AdMob is a decent Ads service. It’s great for:

  • First-timers starting a simple blog or small website that still does get lots of traffic.
  • Sites with traffic but have not been accepted into Google AdSense
  • Sites looking to increase advertising revenue by combining AdMob Ads with AdSense ones.
  • Sites with traffic but have been banned or suspended from Google AdSense program.

You can read this Google AdSense guide to learn more about the program


AdMob Support

Excellent customer support is one of the factors that helps AdMob stand out from the pack. It’s much easier to talk to a support team member than most other display advertising networks, including Google AdSense.

They can be contacted 24/7 via Phone, Twitter, and Email. Their response time is usually less than a minute.

Verdict on AdMob

There isn’t any reason not to give AdMob a chance. It can be very effective when used by the right person on the right website. Yet don’t expect it to be your savior if you were booted off of AdSense.

AdMob is a smart ad network to use to complement other ad networks or to use while waiting to get approved by them. It’s quick and easy to set up so you don’t have to invest a lot of time upfront. Approval is likewise quick and just about every website will be accepted.

All in all, AdMob is worth checking out. It’s one of the better alternatives to Google AdSense, although it still has a long way to go to catch up. It will be interesting to see how this particular ad network evolves in the future as its popularity increases. Click here to get started.

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AdMob review

Overall Rating

 4.5/5.0 ★★★★★

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  • Vinay Reply

    Nice Post, this post is very helpful for those users who’s AdSense are not approved. And it is one of the best ad networks for APP Users.

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